Island Lake Catskiing, Mica
Heliskiing and The North Face have formed a partnership to leverage their respective
brands. All Island Lake and Mica staff will be outfitted in TNF uniforms. “We are stoked to be working with a great
company like The North Face - they understand our mountain culture and are
willing to go the extra mile to meet our needs” said Mica Heliskiing Marketing
Director - Darryn Shewchuk. “We
work and live in an intense mountain environment and need the best gear
possible” added Shewchuk. The 3 companies will cooperate on various marketing
initiatives including a new movie from Island Lake and Mica as well as Sherpa
Cinema’s upcoming 2-year project titled ALL.I.CAN.
Island Lake Catskiing in Fernie B.C. has been a backcountry ski industry
leader for over 20 years.
Mica Heliskiing near
Revelstoke has recently been named The Best Heliskiing in Canada by SKIING
North Face, founded in 1968 in Berkeley, California, is a leader in technical
outerwear and a proud supporter of mountain culture.
For Further Information, contact:
Director of Sales and Marketing
Island Lake Resort Group
P: 250.423.3700 ext 3002
Toll Free: 1.888.422.8754